identity system
Branding01
Aozora Studio Identity
A warm, paper-soft brand identity for a small ceramics studio.
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I create thoughtful brand experiences inspired by people, places, and everyday moments.
I believe every brand has a story worth telling. Through branding, visual design, and creative strategy, I turn ideas into experiences that feel thoughtful and memorable.
A warm, paper-soft brand identity for a small ceramics studio.
View project →A gentle rebrand — wordmark, palette and packaging for a tea house.
View project →Go-to-market campaign for a mindful home-goods label.
View project →Lifecycle emails and ad creative for a wellness newsletter.
View project →A seasonal social series following one little frog through the year.
View project →An ongoing content series of small, quiet daily observations.
View project →A slow-reading app designed for focus, calm and ease.
View project →End-to-end design for a wellness site — calm flows, gentle color.
View project →Editorial and print graphic design for a neighborhood café zine.
View project →Logo, seals and stationery for an independent picture-book press.
View project →I'm a brand designer from Taiwan with experience in branding, marketing, and product development. Living and working in Japan has shaped the way I observe, think, and create. I'm inspired by the details people often overlook. Different places, cultures, and everyday moments continue to shape my perspective and become part of my work. To me, design isn't about following trends. It's about noticing what matters and giving it a form people will remember.
Every project begins with understanding——I turn ideas into clear, thoughtful design through structure and purpose.
Travel, culture, and everyday moments shape the way I create——The smallest details often become part of my work.